Starting A Business In 2021 Is Not For The Faint Of Heart. These 4 Reasons Explain Why

2021 might as well be called the year of the vaccine. This year millions of Americans left their homes to take the vaccine and have been basking in its protection ever since.

Vaccinated people are free to congregate in groups, visit the beach and so much more!

Photo by Diggity Marketing on Unsplash

This means that more people will be on the streets and small businesses can finally flourish right?

No. The answer is no and the following explains why.

1.Americans love to shop online

You see, the pandemic allowed Americans to divulge in a hobby known as online shopping.

A year ago, online shopping was confined to specific products, but in 2021 you can get everything online. Groceries too!

In the same way that you look for a prime location for your business, you’ll have to find prime digital space online.

The bigger brands already occupy 90% of this space so finding clients is akin to looking for a needle in a haystack.

2. People are less likely to trust new businesses

Unless you did a thorough feasibility study and identified your clientele, it’ll be hard to get consumers to trust you easily.

With approximately 90% of consumers shopping online, you’ll need an online storefront to stand a chance.

However, the Internet is vast and full of hackers and scam artists.

Unless you get a very professional site done, you won’t sell much because studies show that people buy from brands and stores that they trust.

And a new business doesn’t inspire much trust.

Photo by Marvin Meyer on Unsplash

3. There are too many businesses in your niche

What are you planning to sell? What service are you planning to provide? If it’s a product that someone could get anywhere, why should they buy it from you?

If you’re new to the business, your products won’t sell until you convince consumers to choose your items over someone else’s. With all the online businesses in the world right now, that’s going to be tough.

The only way it might work is if you get Drake to promote your stuff.

And we know that’s not happening anytime soon.

4. Ad visibility is getting harder

For your business to reach your target audience, you need to run ads. But studies are showing that ads might not be as effective as we think they are.

Studies show that people are less likely to click on ads because they don’t like being pressured into buying something. So while people may see your ads, that doesn’t mean they “see” your ad.

Another thing to note is that ads don’t convert into sales every time. Conversion is a complex process and online ads are just a piece of the puzzle.

Photo by Austin Distel on Unsplash

Despite the reasons highlighted above, people are still launching businesses. If you live in Princeton New Jersey and you’re determined to take this leap of faith, 10X Digital Leads LLC can help.

They’ll design a bespoke marketing strategy to bring your business the attention it needs to flourish.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Marie Danes

Marie Danes

Writing about Books & Literature